The Company

We offer the best of both worlds.

Our experience makes us a leading, limited-service provider. We have over 40 years in the business, with almost 650 properties, including over 260 franchised hotels. We're located throughout the U.S., Canada, and Mexico including the top 25 U.S. lodging markets.

Obviously, we have the expertise, exposure, and resources to support your franchise operation. But our recent entry into franchise development means a wide-open playing field. We have just about all the room in the world - literally - to offer our franchisees for their expansion.

Our Strengths

Our foundation is impeccable.

We have a proven management team. A strong brand. We have no bureaucracy to limit our ability to move quickly. And, we've started an aggressive, fast-growing franchise program.

Our portfolio is made of high-quality assets with over $100 million in capital investments in the past few years to refurbish corporate-owned properties. We have a strong balance sheet with access to capital.

We offer improved information systems, enhanced sales and marketing programs, thorough, face-to-face, onsite training.

We use our corporate properties as test properties to try out new concepts, programs, procedures, and processes before we roll them out to our franchises to ensure no negative financial or operational impact. We don't compete with our franchisees or put lobby signs distinguishing a corporate-owned property from yours. The experience to the guest is seamless. We hold all our hotels to the same gold standard.

We know our guests. La Quinta is positioned with the "road warrior" and leisure traveler in mind - those who seek a brand they can trust. We are the mid-priced, national hotel chain that always delivers spacious, comfortable rooms with consistent, dependable quality at every location. As well as a frequent guest program that recognizes and rewards their loyalty.

Finally, we have positive RevPAR momentum. Success speaks for itself.

Our Future

What we see ahead for everyone in the La Quinta family is as strong and impressive as our past. We are outpacing the competition in every category.

We are well positioned for the future. Our engines for growth include: We intend to enhance RevPAR, margin and EBITDA growth through continued revenue initiatives and cost management. Growth/profitability of franchise program. Redevelop existing locations, real estate acquisitions, brand acquisitions, improve existing units. Liquidity to fund external growth and opportunistic acquisitions.

We also target improved guest satisfaction, increased productivity from electronic distribution channels, and more repeat business from frequent guests.

With significant opportunities for geographical expansion, we plan to grow our strong brand more rapidly: Gain exposure to new markets, go after the high-demand markets with barriers to entry, improve property economics and redevelop existing locations.

Our strategy includes targeting relationships with successful hoteliers and joint venture development in flagship locations.

Case History: La Quinta Inn & Suites, Beaumont, TX

New construction, 65 rooms, opened 11/07/02.
Within the first 60 days of opening, the property yielded an Occupancy Index greater than 120% to their competitive set. In the first year of operation, the Occupancy Index equaled over 137%. The property continues its stride, outperforming their Competitive Set well into their third year of operation, outpacing by double-digits.