Why La Quinta

When you talk to us, you're talking to people who understand what's important to you. As an owner-operator with over 380 properties of our own, we walk in your shoes every day. We know what it takes to create a hotel operation that performs well in today's complex and competitive marketplace.

Strong relationships. Strong brand. Strong support.

Most of all, strong people. Smart, experienced, helpful people who recognize we're all on the same side of the table. Who back what they say with action.

We walk the talk. And it's worked. La Quinta is the fastest-growing hotel franchise brand in the business.

Strong Relationships

Dealing with us is different. We don't tell you what to do until we've tried it in our own hotels. Since we share responsibility with our franchises in creating and maintaining a successful hotel chain, we enjoy a remarkable culture based on mutual respect and open communications.

Our real-world operating experience ensures we share your point of view. Even our terms are designed to promote strong relationships. Performance-based termination rights. Area of protection negotiated based on your unique location. Liberal transfer rights. No re-licensing fees. Fully refundable application fee. And an industry-exclusive royalty fee rebate program which incents superior customer service and guest satisfaction with rebates on your fees.

Strong Brand

We're all in this together. And it's the perception of our shared brand in the marketplace that will ensure our shared success.

So, all our decisions revolve around guest impact. Our focus is on a consistent, system-wide delivery of the same, exceptional guest experience. We expect every property to adhere to the same quality standards and to create the same quality of guest service.

We are redeveloping our existing locations in several markets and are looking to expand development in high profile, urban locations. We are aggressively acquiring properties throughout the nation. We also franchise in Canada and Mexico.

Strong Support

It takes a deep and diverse collection of resources, systems, and services to support the quality of product and performance we expect at La Quinta.

As we have said, you're not in this alone. We provide everything you need to develop the kind of operation that lives up to our name and your expectations.

Reliable, cost-efficient design and construction services. Comprehensive training programs. Extensive, onsite marketing and sales assistance. Access to quality products with no corporate mark-up. An exceptional reservations system whose overall production accounts for nearly a third of our net business. We also offer an enhanced loyalty program, Returns®.

Our Commitment

To continue to be the pre-eminent franchise organization in the lodging industry.

To protect our respective investments.

To improve RevPAR performance through high guest satisfaction, strong revenue management, enhanced loyalty programs, multiple booking channels, and effective sales.

To support your efforts with proven management skills, proprietary training, sizeable purchasing clout, and personal field support.

Frequently Asked Questions

Q: Who's in your competitive set?
A: Hampton, Holiday Inn Express, Fairfield, Comfort Suites.

Q: How many properties are currently in your system?
A: Over 380 corporate-owned properties, over 260 franchised properties.

Q: How much does it cost to build a new LQ?
A: Costs are set forth in Franchise Disclosure Document based on prototype selected.

Q: How many hotels do you have under development?
A: This varies but we average 50 new constructions and 10 conversions at any given time.

Q: Can you send me a sales kit?
A: Yes. Email us at franchiseinquiries@laquinta.com

Q: Can you send me a prototype?
A: Yes. Email us at franchiseinquiries@laquinta.com